Your photos, judged by real guests. Not guessed.
Most hotels pick photos by default. LOOXOR tests your photo galleries on the travelers you want, then makes the changes and measures the uplift.
+7.6% to +25% RevPAR, measured on their clients.
No benchmark, no measured uplift, no market standard exists for hotel galleries. The category is so new its number does not exist yet.
80% of travelers say images are their number one factor when choosing where to stay (industry survey). Airbnb's professional photos earn +21%. And that is photo quality alone, before any decision work.
Pricing claims: Duetto, Cloudbeds RMS, measured on their clients.
Nobody owns the photo number. LOOXOR optimizes your gallery and measures it. We solve this.
What is the most clicked element on the OTAs? Not the price: your photo gallery.
Believing price matters most is the norm: pricing is an ongoing operation, with tools and habits. Optimizing your gallery is cheaper, easier, and compounds with your rates.
Around 90% of widely released studio films are test-screened before release, on average three times. Not testing your gallery is releasing a film without knowing if it works with the right audience.
Source: Audience-ology, Kevin Goetz (audience research for the major studios)
Your gallery is the only revenue asset you never test. We fix that.
Empty rooms don't sell stays. Travelers use photos to imagine themselves at your hotel. Experience imagery can outweigh reviews.
The cover decides the click. The first five do most of the booking work. The rest of the gallery finishes the job: it keeps trust until the booking.
Couples, families, solo travelers, groups and business guests do not react to the same gallery. The gallery tuned to each segment is where extra bookings hide.
If they say the terrace is tiny while your cover shows a grand terrace, expectations break, and your review score and repeat business pay for it.
Ultimately the goal is to match expectations. Not to look better than you are.
Visual decisions are revenue decisions. We give them the same rigor as your rates.
Your URL becomes a complete gallery diagnostic: your photos, the ten competitors that share your search results, and the inconsistencies between your description, your photos and your guest reviews.
AI narrows your full pool of photos to the strongest candidates: cover, top five and each room gallery. Travelers, profiled by segment, nationality and travel type, judge which pictures make them prefer your hotel.
The winning photos are implemented, then measured 30 days later: clicks, visits and bookings.
AI reads your entire photo library. Real travelers pick the winners.
Like a test screening, for your gallery: profiled travelers, blind votes, reasons attached.
Travelers filtered by segment, nationality and travel type. Not random voters.
Photos shown without hotel names or order. Travelers pick which one makes them prefer your hotel over your competitors.
Ranked preferences, with the reasons behind them.
Sometimes the fix is not in your current photos. It might be a missing shot to add, a different story to tell, or simply something to change in your hotel or rooms. Visual representation or content: we find out which, and raise your awareness about your property.
Which cover wins with each traveler segment: couples, families, solo, groups, business.
The visual evidence your travelers need that no photo provides.
What to change, what to remove, what to shoot or source: ranked by impact, across property and room galleries. Inconsistencies between description, reviews and photos flagged. One clear first move, and we implement it with you.
Panel preference is evidence of perception. A click is real behavior. A booking is commercial behavior.
LOOXOR tracks all three, separately:
Controlled responses from travelers matching your target segments.
Observed real behavior on live channels, one step from commerce.
Conversion and bookings after the change: the outcome your decisions exist for.
Visibility that keeps sliding. A new photo shoot. A renovation. A repositioning.
Enough assets, segments and channels for every visual decision to count.
Once your best photos are known, the same evidence powers your OTAs and your direct website.
One free score, compared to your competitors. Then real travelers judge what you need to show.
Get Your Free Visual Score